Turning tariff uncertainty into a data driven partnership campaign for Liberis
Following major tariff changes in the United States in 2025, Liberis conducted research to understand how ecommerce businesses were responding to rising costs and supply chain pressure. With limited internal design capacity, the Demand Generation team partnered with Souk to turn the research into a clear campaign.
Souk designed and developed an interactive tariff dashboard, a downloadable research report and LinkedIn campaign assets. The result was a cohesive demand generation campaign that translated complex insights into clear marketing assets aligned with the Liberis brand.
Challenge
Liberis is a fast growing fintech company with a small internal design team supporting multiple departments. As a result, marketing teams often had to create campaign assets themselves without full knowledge of the Liberis design system, leading to inconsistent design outputs.
At the same time, new US tariff policies were creating uncertainty for ecommerce businesses relying on global supply chains. To understand the impact, Liberis surveyed 826 US ecommerce small businesses, analysing how tariffs were affecting pricing, sourcing and funding needs.
The goal was to package this research into a lead magnet that could support B2B partnership growth in the US by generating conversations with potential partners such as ecommerce platforms, vertical SaaS providers and payment processors.
Solution
From research to campaign structure
Liberis had gathered valuable research insights related to the new tariff changes but needed a clear way to package and publish them as a lead magnet.
We structured the campaign around an interactive dashboard as the primary entry point, supported by a downloadable report and LinkedIn assets to drive traffic and capture leads.
Designing and building the tariff dashboard
The dashboard was developed through a streamlined design and build workflow. The initial structure and content flow were drafted in Lovable to quickly define the layout and narrative. This was then styled and refined in Figma, applying the Liberis design system across typography, colour and visual hierarchy.
Souk then developed the page on the HubSpot CMS, translating the designs into a fully functional landing page. Interactive elements allowed users to toggle between charts and lists, making the data easier to explore while keeping the experience clear and structured.
Designing the report and campaign assets
Alongside the dashboard, we designed a downloadable research report and LinkedIn campaign assets.
The report translated the insights into structured pages with clear hierarchy and data visualisation, while the social assets promoted the campaign across organic and paid channels and directed decision makers to the dashboard.
Result
The project gave Liberis a clear and branded way to publish their tariff research as a lead generation campaign.
By combining an interactive dashboard, a downloadable report and LinkedIn campaign assets, Souk helped transform the research into a structured marketing experience designed to engage potential partners in the US market.
The campaign assets allowed the partnerships team to use the research as a conversation starter with ecommerce platforms, vertical SaaS providers and payment processors exploring embedded funding solutions.
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