We help companies grow their sales.
We’re a global full-service growth agency. We help companies grow their sales by bringing strategy, design, marketing and tech together in one place — keeping things simple, moving fast and focusing on the work that actually drives results.
Our Journey
Souk Agency was founded in December 2024 in Stockholm, Sweden by Emilia Nicklasson with a clear idea: help companies grow their sales in a simpler and more honest way. After more than ten years in the consulting world, she had seen too many businesses get stuck with complicated solutions, poor documentation and no training. It never felt right, and she wanted to create something better.
She also wanted to build a different kind of workplace. Traditional agencies often have heavy hierarchies. Emilia wanted the opposite — a place where talented people can grow, do great work and get the credit they deserve.
From the beginning, Souk has worked in a straightforward way. No fancy slide decks. No endless layers of account managers. Everyone at Souk is a specialist in their field, and we use AI where it helps us work faster, deliver faster and keep costs down for our clients.
What started as one person in Stockholm is now a full-service growth agency working with clients all over the world and across many different industries.
And we’re growing — building an agency where strong work, smart execution and talented people can thrive.
Our Core Values
At Souk, our values are inspired by ikigai, the Japanese idea of finding purpose in what you love, what you’re good at, what the world needs, and what you can offer. They guide how we think, create, and collaborate, keeping us grounded in meaning and moving toward impact.
Real Matters
We believe in doing the right thing, always. Honesty and transparency shape every decision we make, from how we scope projects to how we share results. We give clear, honest advice, even when it’s not the easiest answer, and we take ownership when things don’t go as planned. Staying real is how we earn trust and build work that lasts.
People First
We lead with empathy and collaboration. At Souk, we’re one team, helping each other grow, sharing credit, and showing up when it counts. We listen before we act, respect every perspective, and treat our clients as partners, not transactions. When people feel supported and connected, creativity and progress naturally follow.
Always Learning
Curiosity drives everything we do. We explore new tools, technologies, and ideas to stay ahead of what the world needs next. Whether we’re testing AI-driven creative approaches or trying new campaign formats, we stay open, adaptable, and hungry to learn. Growth happens when we keep experimenting and keep learning together.
Our Team
Different expertise, same level of grit, same table at Ahouse Ark in Stockholm, Sweden.
Vy
Product Experience Lead
Product Experience Lead with 6+ years of experience. Combines UX strategy, research, UI, and service design to create end-to-end experiences for complex B2B and B2C products. Specialised in design systems and a Figma expert.
Dalite
Digital Designer
Digital Designer specialising in motion with 5+ years of experience. Creates strong design-led concepts and brings them to life hands-on in Figma and the Adobe Suite across campaigns, social, and digital platforms.
Emilia
CRM & MA Specialist
CRM and Marketing Automation Specialist with 8+ years across B2B and B2C. Equally strategic and technical, with a strength in change management and translating business needs into technical solutions. Tech-agnostic, but most at home in HubSpot, Salesforce, and Braze. Founder of Souk.
Hanbee Ryu
MarTech & CRM Specialist
Senior MarTech & CRM Specialist with 8+ years of experience across B2B and B2C. Combines lifecycle strategy, marketing automation, and data to build scalable, personalised customer journeys. Strong in Salesforce, CDP, and CRM ecosystems, with a focus on turning data into measurable growth.
Lisa
SoMe Specialist
SoMe Specialist and Content Creator with 10+ years of experience in photography, film, and digital content. Specialises in TikTok and viral formats, creating high-impact content for fashion and lifestyle brands. Also works hands-on with paid social across Meta, TikTok, and Snapchat.