CRM visual assets for the official KISS fan club

Client

Pophouse Entertainment

Industry

Entertainment

Year

2026

Services

Design

CRM

Tech Stack

We partnered with Pophouse Entertainment to create the visual assets and email campaigns for KISS Army, the official KISS fan club. Together, we created emails that keep one of the most loyal fanbases in rock engaged with every send and bring fans back to the fan site.

Challenges

KISS Army has one of the most dedicated fanbases in rock, and the fan site is where it all comes together. But most of the communication happened on the site itself, so staying in touch depended on fans remembering to visit.

Pophouse wanted to reach fans where they already are, in their inbox, with regular updates that give them a reason to come back.

Solutions

Strategy

The goal was to turn the fan club into something fans hear from, not just something they visit. The CRM work needed to:

  • Keep KISS Army top of mind between site visits

  • Give every email a strong, recognisable KISS look

  • Drive fans back to the fan site

We worked closely with the brand managers and fan volunteers, so every send matched what was happening in the community.


Design & Build

We designed the visual assets for each campaign and sent them out through CRM. That included:

  • Email designs and templates built for KISS Army

  • Campaign visuals for news and fan activities, like quizzes or new content release

  • Regular sends that keep the conversation going with fans

Result

With more visuals and regular communication, KISS Army now reaches fans outside the fan site too. More communication has led to more engagement and more activity on the site, as fans get a reason to come back with every send.