Launching HittaConnect and modernising a 20 year old product marketing page
When Hitta introduced HittaConnect, their first major product update in more than 20 years, they needed more than a new landing page. They needed a modern product marketing structure that could clearly present their updated offering while preserving the strong lead performance of an already high converting page.
Souk partnered with Hitta to design, structure and build a new marketing experience in just three weeks. The result introduces HittaConnect as the core product while giving Hitta a modular page they can update independently without relying on developers.
Challenge
Hitta’s marketing page generated a steady flow of leads, but it had evolved over many years without a clear product structure. It also lacked flexibility. Even small changes to copy or content required developer support, which slowed down updates and experimentation. With the launch of HittaConnect, the page needed to communicate a much clearer product offering.
Hitta needed to:
- position HittaConnect as their flagship product
- clarify multiple product tiers
- introduce transparent pricing
- separate the core product from services such as Display Advertising and Search Boost
- align the experience with their broader brand modernisation
The challenge was not to start from scratch. The existing page performed well, so the task was to evolve the experience without compromising conversion.
Solution
Structuring the product offer
We rebuilt the marketing architecture around HittaConnect as the core product.
The new structure introduces clear product tiers and transparent pricing, while supporting services are presented on separate pages. This creates a clearer upgrade path for customers and a scalable foundation for future product development.
Preserving conversion performance
Because the previous page generated strong lead performance, we kept the mechanics that worked.
A prominent lead form above the fold, strong social proof and repeated calls to action remain central. These elements were combined with clearer messaging and improved explanations of the product offering.
Building a modular page
To align with Hitta’s broader brand transformation, we designed a modern and modular page with clearer hierarchy, stronger product messaging and updated visual elements.
Built in HubSpot using modular components, the page allows Hitta’s team to update copy, images and sections independently. Instead of relying on developers for every change, the marketing team can now iterate and optimise the page continuously.
Result
The new marketing page establishes a clear product marketing structure with HittaConnect positioned as the core offering. Customers can now more easily understand the product tiers, pricing and how the different services relate to each other.
Beyond the launch itself, the project established a scalable and modern marketing framework aligned with Hitta’s broader transformation. The modular HubSpot setup gives the marketing team direct control over the page, allowing them to update messaging, adjust content and experiment without developer support.
This shift creates greater agility, enables faster iteration and improves long term efficiency as Hitta continues to evolve its product offering.
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