One unified product design for Hitta.se & Fonecta
Client
Hitta.se & Fonecta
Industry
People & Business Info Directory
Year
2026
Services
Design
Growth
Tech Stack
Hitta.se and Fonecta help businesses get found online. After the two companies merged, Souk helped them unify their B2B product into one shared design. We combined what worked well in each market, making it easier for business owners to check their visibility, understand their results, and keep their information up to date.
Challenges
Challenges
The two companies offered similar services, but their tools worked differently. We needed to create a consistent experience while keeping each brand’s identity and language.
A shared design would also make it easier to introduce improvements to both products, rather than developing everything separately.
Solutions
Strategy
We worked closely with both Hitta.se and Fonecta to understand how business owners used each tool. The shared design needed to:
Create one consistent experience across both products
Combine the strongest features from each tool
Make it easy to roll out improvements to both products at once
Design
Souk designed the full product, combining the best parts of each tool into one shared design. It was built around what business owners do most:
Check how visible their business is online
Understand their results
Keep their business information up to date
We worked side by side with the developer throughout, so the design could be built as intended and work for both brands.
Result
Hitta.se and Fonecta now have one shared product design, with each brand keeping its own identity and language.
Business owners in both markets get the same simple experience, and the teams can build new improvements once and use them in both products.
